A New "Twist" On Link
by Bob McElwain's
Well, it may be an old "twist," actually. But I only began
seeing it this year. Likely I've been sucked in before, and never noticed.
But the reason for bringing it up now, is that I was hit by this "twist"
four times last month. It goes like this.
Somebody writes a very good message explaining they've added a link to
my site. And would like me to link to them. I get lots of these every
month, and discard most immediately because the presentation demonstrates
it wouldn't be a good idea. I don't even have to visit the site to see
it's so.
But these four, I did check out. For they were, as stated, well written.
In each case, I found a very nicely annotated link to my site, just where
I was invited to look.
Okay. Back to the home page. Let's see if the site looks okay. Yep. Not
bad. At least some of my visitors would be interested. So sure, let's
go for it.
Wait one! Where's the link from the home page to those lovely links I
saw? Uhmmmmmm. Nowhere to be found. One site even had a site map. But
it contained no link to the link directory.
So here's a fellow (1 of 4, remember) who will gladly swap links with
you, a fellow who will never send you even one visitor. The link he wants
in exchange, goes to his home page. There's just no way to get to the
outbound links from there. So he gets hits from my site and I get zip
from him. And link checking software would find the link still in place.
So if you receive what appears to be a good offer for a link swap, take
the time to visit the site and see if visitors could ever find that lovely
link to you. Four of these in one month is a record for me. But hey, maybe
it's a "new" thing that's catching on!
ABOUT THE AUTHOR
Bob McElwain, author of "Your Path To Success." How to build
ANY business you want, just the way you want it, with only pocket money.
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